Why it matters

The need was never small.
Just quiet.

We didn't invent this. We listened, then checked it against the research. Here's what women tell us, and the sources behind it.

58%
of US women feel safe walking alone at night, versus 84% of men, a gap that has held for 20 years.
Gallup, 2025
71%
of women want protection that's invisible, or disguised as something they already carry, not obvious.
LogicMark, 2025
69%
of women who haven't traveled solo say safety is the reason holding them back.
Solo Female Travelers Club, 2026
92%
of women say they're concerned for their safety when they go for a run.
adidas, 2023
97%
of women 18 to 29 carry a smartphone, the safety tool most already default to.
Pew Research Center, 2025
70%
of women text or call someone to share where they are, a quiet habit most do without thinking.
LogicMark, 2025

It's not fear. It's a load
she's carried quietly for years.

The longer route home. The keys held a certain way. The text the moment she's inside. None of it makes a woman fragile, it makes her prepared. What women told us they wanted wasn't another device that announces danger. It was protection that lives, invisibly, inside the things they already love. That's the need Auraste was built to answer.

Help us build

Every figure here traces to a named source. We present these as directional signals, not guarantees, and we never lead with fear. Full citations, links, and confidence levels live in the Auraste source library, available on request.