Why Auraste
It started
with a walk.
On an evening walk, Auraste co-founders Michael and Sarah passed over a dozen women heading to yoga, each carrying just a mat and a bottle. As Sarah clenched Michael's arm, she said plainly, I'd never feel safe walking alone here. Michael, half jokingly replied, What if the bottle had safety built in? Sarah stopped. On that night, Auraste began.
We didn't set out to build a safety product. We set out to give her one less thing to carry.
What we learned
It was never a small problem.
Just a quiet one.
The more women we listened to, the clearer it became. The longer route home. The keys held a certain way. The text sent the second she's inside. Almost every woman already carries it, quietly, every day.
And when we asked what they'd actually want, the answer was consistent: protection that stays invisible, not something that announces itself. We weren't inventing a need. We were answering one.
71% of women told us they'd want it invisible, or hidden in something they already carry.
Source: LogicMark, 2025
What we made
So we built
it in.
Auraste makes women safer without ever making them feel like they're in danger, by building protection invisibly into the things they already love to carry. HydraHalo, a beautiful stainless steel bottle with patent-pending protection inside, is the first. It won't be the last.
What's next
We're building this
with women.
Not just for them. If you have two minutes, tell us how you actually live and what you'd want. Your perspective will shape what we make.